![]() If you want to understand how specialization works before diving in You might decide to do this for good reasons, but understand what you’re giving up by ignoring that head start. ![]() You can specialize without any particular head start, but if you ignore a significant head start, you’re making more work for yourself. A significant ability to earn trust from prospects or clients. A significant depth of insight into a target market’s needs or business realities. A significant depth of expertise in some area. A significant amount of credibility in a market vertical or within a certain audience. A significant depth or quality of access, or large number of connections, to a target market. Head starts generally take the form of one or more of these advantages: Building on an advantage is a specialization accelerant and a risk reducer. Pursue an interest in serving a particular kind of business or solving a particular kind of problem.Ī head start is some relative advantage that you possess. In guiding business owners through this process of specializing, I’ve observed 3 patterns that describe how they make the decision. This book uses a systematic approach to help you navigate those obstacles. Specializing your indie consulting business has obvious benefits (visibility, momentum, impact, and profit) and non-obvious obstacles (fear, ineffective approach to deciding). ![]() The Positioning Manual for Indie Consultants will help. You can make an important decision you have been avoiding a decision that will change everything for you. They probably have specialized in a way that makes it easier for them to earn visibility and trust from great prospects who then become great clients. These more successful consultants are not smarter than you. They're the clients of other, more visible, more trusted, more successful consultants. and that's why they're not your clients yet.
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